Into the wild 5

Extract No 5

( Lines," Saya........the world)

 Read the Extract and answer the activities that follow.

A1. Mind map : (02)

Complete the mind map by writing down what Nature teaches us

This is a practice Activity for

 students.

Saya, Scarface and Pardus, the leopard that lost to Scarface, have also led Shaaz down a different path of discovery. Learning about them and the loss to their habitat has led Shaaz to create the Buffer Conflict Resolution Trust of India (BCRTI). It’s an agency that educates villagers who live on the fringe of the forest on the importance of conservation. “We are in the heart of the man-animal conflict zone,” explains Shaaz. “There is no specifc buffer zone here around Nagarhole. The core area of the forest ends where the fields begin. In dry season elephant and wild boar incursions into fields are very common. Older leopards, like Pardus, who have lost territory in the forest often carry away livestock from villages.” This creates resentment among locals towards the animals on occasions leading to unpleasant situations.

Putting tourist currency to good use, under the BCRTI umbrella, Shaaz provides locals with vocational training, with the aim of educating locals on the merits of conservation and to help them benefit from tourist currency. The visitors at the resort are welcome to volunteer to teach a skills training class of their choice. The acquired skills enable locals to find employment with any of the numerous wildlife resorts in the region, if not in a faraway city.

Madegowda is one such local agriculturist who is trained at BCRTI and is now a certified naturalist employed by ‘The Bison’. “In the past, I’ve lost almost 80 percent of a season’s yield of sugarcane to such animal attacks. I used to hate them. But now I’ve learnt how important these animals are and the value of protecting them,” he says. “I have known these jungles for 35 years. I know where the animals are and I realise I can guide visitors and get paid for it. In a way, the animals are paying me back.”

“The forests have taught me many things. For instance, listening is a sense far more important than sight. You have to switch off your vehicle, sit and listen, for the forest is constantly communicating– through the voices of birds and animals,” he explains. “Tracking an animal also teaches you life lessons. The black panther has taught me patience. But, above all, it has taught me to never stop discovering. There are just so many amazing experiences to learn and share with the world.”

A1. Summarise : (02)

Select two most appropriate statements that summarise the extract.

a) Conservation of wild animals is the key.

b) The extract is a humorous description of forest.

c) We can learn patience, listening, caring, discovering from wild life

d) In Man- animal conflict, man is the winner.

A2. Find out : (02)

Find out the expressions that show that we can learn many things from the forests.

1.  The forests have taught me many things.   2.  Listening is a sense of far more important than sight.  3.  You need to switch off your vehicle, sit and listen for the forest is constantly communicating.  4.  Through the voices of birds and animals.  5.  Tracking of animal also teaches you life lessons.  6.  The Black Panther has taught me patience.  7.  It has taught me to never stop discovering.

A3. Give reasons : (02)

Madegowda says,” The animals are paying me back’.................,..................... the reason behind this statement is In the past, he used to loose almost 90 per cent of a season’s yield of sugarcane to such animal attacks. He used to hate the animals. Now he has learnt that animals are very important and the value of protecting them. He has known the jungle for 35 years. He knows it very well where the animals are and he can guide visitors and get paid for it.

A4. Personal Response :.  (02)

“Trees are the saviours of mankind,”

 Do you agree with the statement justify your answer with suitable examples.

A5. Language study : (02)

a) There is no specific buffer zone here around Nagarhole.( Frame a Rhetorical question)

Is there any specific buffer zone here round Nagarhole?

b) The acquired skills enable locals to find employment with any of the numerous wildlife resorts in the region.

(Rewrite the sentence using the ,’ Gerund form’ of the underlined word)

The acquired skills enable locals in finding employment with any of the numerous wildlife resorts.

c) I used to hate them. ( Rewrite using, “would”)

I would hate them.

d) I have learnt how important these animals are.

( Rewrite the sentence using, Present perfect continuous tense)

I have been learning how important these animals are.

e) I realise I can guide visitors. 

(Replace the modal auxiliary by another showing,” Possibility’)

I realise I may/might guide visitors.

f) You have to switch off your vehicle.

(Replace the auxiliary by another showing ,” Obligation/compulsion)

You must / ought to switch off your vehicle.

g) Animals are paying me back. (Rewrite the sentence beginning with, “I”)

I am being paid back by animals.

h) Tracking an animal also teaches you life lessons. 

(Begin the sentence with,” Life lessons..”)

Life lessons are taught to you by tracking an animal.

i) The forests have taught me many things.

(Rewrite the sentence beginning with,” Many things.)

Many things have been taught to me by the forests.

A6. Vocabulary : (02)

Find out words from the extract which mean the following.

a) Anger = Resentment

b) A person who operates a farm = agriculturist.

c) On the outer edge of = on the fringes of

d) Fight/struggle = conflict

Activities prepared by

TUSHAR J BAGWE

K J SOMAIYA COLLEGE OF SCIENCE AND COMMERCE VIDYAVIHAR EAST MUMBAI 77

Mobile 9820928141

E Mail tushar@somaiya.edu

Into the wild 4

Extract No. 04

Page No. 59 [Lines, “Shazz…………….panther’s life”

Note: These are the original photographs taken by the Writer used here for Learning purpose.

Watch this video

Touch the below link 

https://youtu.be/kxvYEmW9XzM

Read the first activity, read the extract and do all the activities that follow.

A1. Web : (02)

Complete the web by writing down the characteristics of shaaz Jung.

Practice Activity for students

Clue(bold letters) 

(Part – II) Tracking the Panther of Nagarhole

Shaaz Jung is a wildlife photographer, cinematographer, big cat  tracker, man-animal conflict resolution seeker and lodge owner– all rolled into one. When he’s away from the jungles of Nagarhole, officially called The Rajiv Gandhi National Park, he’s leading photography safaris in Africa or showcasing his work at Art Galleries in capital cities and speaking to those interested in conserving the planet’s riches.

Shaaz recalls with great clarity the incident that ultimately leads to his answering the call of the felines over a career dedicated to finance. “It was somewhere around sunset. We were at a junction. The deer were calling,” he says, “we went around a blind turn,” he continues, “and up ahead on the path was this old leopard. You could tell he was past his prime. The jungle had taken a toll on him. He only had three canines. His eyes were sagging. Close to this leopard was another very young, good looking male who was soon to come into his prime. It was like looking at the past and the present. It was clear that there was going to be a fight. Unfortunately, the sun was setting, and we had to leave. But the next morning, I went back to the spot. Sitting on a high rock was that young leopard. Blood was dripping from a gash across his face. He sat there like he was ‘king of the jungle’. I knew right then that he had taken over, that it was the beginning of a new journey for him. And for me.”

Photographs of that leopard, the victor, Scarface, as Shaaz named him, not only made Shaaz famous among India’s wildlife community, but also led to Shaaz’s enviable reputation as a chronicler of the wild. “Through my journey of photographing Scarface, I have discovered other leopards, his mates and discovered his nemises– tigers. I also discovered the current protagonist of my work–Saya–while tracking Scarface. This is the world’s first black panther, the behaviour of which is being documented so intimately on camera, by tracking its movements. So far all the research on the animal has been done through camera traps.” Through many months of toil, Shaaz has managed to collect precious footage, including that of the animal mating, to piece together the incredible landscape of a black panther’s life.

A2.Describe : (02)

Describe how shaaz earn a reputation as a chronicler of the wild.

Photographs of Leopard, the victor, scarface, as shaaz named him made shaaz famous among India’s wildlife community, it had also earned him a reputation to be a chronicler of the wild.

A3. Interpret : (02)

He was the king of the jungle. Interpret the statement.

A4. Personal Response : (02)

Do you think camera traps play an important role in wildlife photography. Can we compare it to human photography? Share your views on it.

A5. Language study : (02)

1) The jungle had taken a toll on him.  (Rewrite beginning with,” A toll……..”)

A toll had been taken on him by the jungle.

2) His eyes were sagging.  (Use past perfect continuous tense and rewrite)

His eyes had been sagging.

3) I have discovered other leopards.  (Rewrite using Past perfect tense)

I had discovered other leopards.

A6. Vocabulary : (02)

a) Wild cat = felines

b) Pointed front teeths = canines

c) Attractive = enviable

d) Unavoidable defeat/punishment= nemises

Activities prepared by

TUSHAR JAISINHA BAGWE

K J SOMAIYA COLLEGE OF SCIENCE AND COMMERCE VIDYAVIHAR EAST MUMBAI 77

E Mail ID : tushar@somaiya.edu

Mobile : 9820928141

Into the wild 3

 *Extract No. 03*

Page No.  58 / 59.       [Lines, “It was…………….good luck?”]

Read the first activity, read the extract and do all the activities that follow.

A1. Complete : (02)

a) The time mentioned in the extract is…Evening…

b) The writer was relaxed when he saw marks of bicycle wheel on his trail.

c) The familiar hillock is named as Suihudaki.

d) There were dried up droppings of Sloth Bear which shows that it must have gone out for food.

It was more than an hour and I still there searching for a suitable tree to climb and get secured.”Turn back to the trail you left,” my mind was telling me. But there were no signs of the trail. I had no other way to climb the hillock before me. There were more hillocks, and some more around the one I was standing. Near my feet were the dried-up droppings of Sloth Bear. “The Sloth Bear of Umbarzara must be out in open sniffing for food,” I cautioned myself. Thinking of averting all sorts of eventuality, I made a move. I ran down the hillock that I had climbed up at a frantic speed. The west was to my right-hand side now. The evening breeze flew through my wet curled hair. My stomach was aching. I kept walking in hope.

After around 50 steps I found a bright red soil trail. I found my silver lining on this trail. There were marks of bicycle wheel on this trail. That was a big consolation for me. “There must be a village nearby,” I reassured myself. More questions resurfaced,”How far is the village? And where? In which direction?”

I climbed one more hillock and tried to locate signs of human civilisation. My legs were trembling. As I reached the top of the hill, I jumped with joy. I heard the sounds of people talking in the loudspeaker. In a jiffy, I ran down the hills, towards the sound with full vigour. I stumbled and fell down. Saw droppings of the Blue Bulls vigour. I stumbled and fell down. Saw droppings of Blue Bulls nearby. Struggled, stood up and decided which direction to move on. The signs of civilisation were visible. The tiny sleepy village of Pitezari was visible through the green woods. The lantern of Rajiram Bhalavi’s farm,the loudspeaker installed for keshav Bhalavi's marriage , all were in clean sight. Turned left to spot the village lake and familiar hillock ‘Suihudaki’ The dog barked to welcome me to the village.

The first thing I did was to take a bath. The shaking of limbs had lessened a bit. The stomach ache started again. Ate to the full and then slumped onto the cot. Lying awake looking at the star-studded sky, I spoke to myself,” There still exists a jungle where we can get lost, isn’t this our good luck?

A2. Web : (02)

Complete the web by writing down signs of the vicinity of the village.

Practice Activity for students

A3. Find out: (02)

Find out the expressions that show that the writer was relieved.

 

A3 Interpret:                                 (02)

Interpret the statement," I found my sliver lining on this trail,"

A4. Personal Response : (02)

Narrate your experience when you go on venturing to an unknown place/village/forest/sanctuary.

A5. Language study : (02)

a) I made a move.  (Rewrite it beginning with,” A move….”)

A move was made by me.

b) My stomach was aching. (Rewrite the sentence using Past perfect continuous tense)

My stomach had been aching.

c) I found a bright red soil trail.

(Frame a wh question to get the underlined part as an answer)

What did I find?

d) There must be a village nearby.

(Replace the modal auxiliary by another showing,” possibility”)

There may/might be a village nearby.

e) I climbed one more hillock and tried to locate signs of human civilisation.

(Make a simple sentence)

Climbing one more hillock I tried to locate signs of human civilisation.

f) Identify the tenses.

1. My mind was telling me.  (Past continuous)

2. I ran down the hillock.  (Simple past tense)

3. Isn’t this our good luck ?  (Simple present)

4. The shaking of limbs had lessened. (Past perfect tense)

g) As I reached the top of the hills, I jumped with joy.

( Rewrite using,” As soon as/No Sooner………than)

As soon as I reached the top of the hills, I jumped with joy.

No Sooner did I reach the top of the hills than I jumped with joy.

A6. Vocabulary : (02)

Find out words from the extract which mean the following.

a) Preventing = averting

b) In a moment = in a jiffy

c) Strength = vigour

d) Slumped = fell heavily.

Activities prepared by

TUSHAR JAISINHA BAGWE

K J SOMAIYA COLLEGE OF SCIENCE AND COMMERCE VIDYAVIHAR EAST MUMBAI 77

Mobile :9820928141

E Mail ID:tushar@somaiya.edu

Into the wild 2

 Extract No. 02

Page No. 57/58  [Lines, “Meanwhile…………….alien to me”]

Read the first activity, read the extract and do all the activities that follow.

A1. True or false : (02)

1) Umbarzara is a safe place for predators. (T)

2) The Narrator was happy that he was completely lost in the jungle. (T)

3) The Narrator and Raju took the same route till last. (F)

4) The Narrator and Raju stopped in a Govt.Rest house for a break. (F)

Meanwhile, I saw a man standing at a distance with a stick in his hand. As I approached, he appeared spooked due to alarm calls of the Leopard. We greeted each other. He was Raju Iskape from Pitezari. He had come to collect logs but retreated due to the Leopard’s movement. Raju was amazed at my regular solitary visits to Umbarzara, the haven for Tigers, Leopards and Sloth Bears. We stopped under a Kusum tree to take a break. We both felt a bit relaxed. Now we were four eyes, four hands with a stick. Then we both resumed our walking tour.

There was one tiny track that broke out of the main trail. “I will take this route, you go straight.” said Raju and turned right. I kept walking straight until I climbed a familiar hillock. I crossed by Forest Development Corporation to mark the boundary of the forest compartment. Took another trial after climbing down. Walked across a beautiful Mahua tree loaded with reddish-brown leaves. The ground under the tree was cleaned very well. The thought instantly flashed in my mind- ‘I’ d lost my way.’ Next moment, I found another dusky trail. Hastily I took that trail which took me from a narrow gorge to an open field. The area was surrounded by hillocks of dry deciduous tropical forest. I turned back to spot the sun. Now, the geographical west was set. The dusky trail had vanished. Good Heavens! I was lost. Completely lost in the jungle, That too at a very dreadful time! The sun was melting down like a fleeting runner.

Soaked in my own sweat, I felt like shouting to my heart’s content. But there was no other soul to listen to my sound in this wilderness. I had two bags with me. The Shabnam bag having the camera and the other was a small colourful hand-made bag used in villages to carry tiffin. The tiffin still had some stuff, but I didn’t feel like having it. The blossoming Boxwood trees, the Bhoop Bhoop sound of Coucal bird, the song of Robin bird, all appeared alien to me.

A2. Find out : (02)

Find out the expressions that show that the Narrator was accompanied by a local person in the jungle…….

1. He was Raju Iskape from Pitezari.

2. He had come to collect logs but retreated due to the Leopard’s Movement.

3. We stopped under a Kusum tree to take a beak.

4. We both felt a bit relaxed.

5. We were four eues four hands.

6. We both resumed our walk.

A3. Give reasons : (02)

The writer felt like shouting to his  heart’s content because  ……………….

A4. Personal Response : (02)

Do you like forest/jungle life or city life/ share your views with proper justification.

A5. Language study : (02)

1) As I approached ,he appeared spooked due to alarms calls of the Leopard.

( Rewrite using,”As soon as/No Sooner……than”)

As soon as I approached,he appeared spooked due to alarm calls of the Leopard.

No sooner did I approach than he appeared due to alarm calls of the Leopard.

2) He had come to collect logs but retreated due to the Leopard’s movement.

(Rewrite the sentence beginning with,” Though/Although…..”)

Though/Although he had come to collect logs he retreated due to the Leopard’s movement.

3) “I will take this route, you go straight,” said Raju.   (Rewrite in Reported speech)

Raju said that he would take that route and suggested other to go straight.

4) The area was surrounded by hillocks of dry deciduous tropical forest.

(Begin the sentence with ,Hillocks of dry……)

Hillocks of dry deciduous tropical forest surrounded the area.

5) The sun was melting down like a fleeting runner.  (Frame a Rhetorical question)

Wasn’t the sun melting down like a fleeting runner?

6) The tiffin had some stuff but I didn’t feel like having it.

(Rewrite beginning with,” Althoguh/Though……)

Though/ although the tiffin had some stuff I didn’t feel like having it.

A6. Vocabulary : (02)

Find out words from the extract which mean the following.

a) Frightened = spooked

b) Moved back = retreated

c) Very dim = dusky

d) Short time = fleeting.

A6. Vocabulary : (02)

Chose appropriate phrases/expressions from the extract given in the brackets.

[ to one’s hearts content, retreated, soaked in sweat, amazed ]

a) The judges were amazed by the stunning performance of the artist.

b) The patient had a high fever and his clothes were soaked in sweat.

c) The man retreated from jungle due to the fear of Tiger.

d) The man ate food at the party to his heart’s content as the food was very delicious.

Activities prepared by 

TUSHAR J BAGWE

K J SOMAIYA COLLEGE OF SCIENCE AND COMMERCE VIDYAVIHAR EAST MUMBAI 77

Mobile : 9820928141

E Mail ID: tushar@somaiya.edu

Into the Wild 1

*Extract No 01

Page No. 56 [ *Lines, “The eight …….. had moved away”]

Read the first activity, read the extract and do all the activities that follow.

A1. Complete :

Complete the following sentences choosing the information from the extract.

a) The narrator stayed at ……Pitezari village.

b) Walking lonely in the forest needs…….more alertness.

c) Animals make alarm calls when they see …..Predators like Tiger or Leopard.

d) The narrator saw Leader of the Gang of Langurs was sitting on the tall tree making alarm calls.

Into The Wild

(Part I) Lost in the Jungle

The eight-and-a-half-hour-long day inside the hide was a fruitful as the Jambha tree standing tall on the edge of Umbarzara. Before wrapping up my day at this natural waterhole, I took entries of the avifauna in my field work. Since I was alone, I rushed to Pitezari village where I was stationed. I camouflaged the hide, took my essentials, came out of the hide and streched out to my heart’s content. I lifted my camera bag and took the familiar trail to Pitezari. Negotiating the webbed leaves of Teakwood and Moha trees, trying to make minimal sound, I was treading cautiously among the wood. Walking alone in a jungle needs more alertness than walking with a companion. I was alone here like a fox. Following the trail silently, watching with wide-open eyes, my ears were grasping a variety of sound stunned me...

‘Khyak! Khyak! KhyakoSS Khyak!’

It was a Langur alarm call. The leader of the gang of Langurs was sitting on the tall tree making alarm calls out of fear. Rest of the Langur brigade continued raising the alarm calls. The network of alarm calls was expanding its range as the petrified Langurs speeded to the trees near and far and secured their places on treetops. All this upheaval was created by only one animal’s presence- a Leopard. Many animals make alarm calls when they see a predator- Tiger or a Leopard nearby. The Langur is more reliable when it comes to finding clues about the presence of the apex predators in the jungle. The mighty elusive Leopard of Umbarzara was out of his liar. He was on the prowl. The stealthily moving figure in spotted gold- black cloak was spied by these Langurs. Even the small ones from the legions of Langurs were giving alarm calls.

‘Chyak ! Chyak !’

I stayed put. Gauged the leader Langur’s target sight and scanned the area visually. Took some steps. Stopped again. A fresh scat was lying before me on the trail. The bluish-purple flies were hovering over it. I was sure that the Leopard was somewhere near. The distant alarm call of four-horned antelope was adding to the chaos. I barely walked around 15 metres and stopped. I have apparently entered in the sanctum sanctorum of a miracle called Leopard. But the big cat was not visible. It is an elusive animal. The surroundings were reminding me that I was all alone time and again. As I moved forward on the trail to Pitezari, the fading alarm calls were still heard in the background. I could tell instinctively that the Leopard had moved away

A2. Find out : (02)

Write down the description of the forest as mentioned in the extract.

Webbed leaves of Teakwood and Maho trees.The writer was treading continuously among the woods. He was alone like a fox. The leader of the Gang of Langurs was sitting on the tall tree. Many animals make alarm calls when they see predators like tiger or leopard.

A3. Give reasons : (02)

The writer said that walking alone in jungle needs more alertness than walking with a companion………

A4. Personal Response : (02)

What precautions should be taken while venturing to an unknown place?

A5. Language study : (02)

a) I lifted my camera bag and took the familiar trail to Pitezari.

( Make a simple sentence)

Lifting my camera bag I took the familiar trail to pitezari.

b) I was treading cautiously among the woods.

( Rewrite using past perfect continuous tense)

I had been treading cautiously among the woods.

c) It was a langur alarm call.   ( Frame a Rhetorical question)

Wasn’t it a langur alarm call?

d) All this upheaval was created by only one animal’s presence.

( Begin the sentence with,only one…..”)

Only one animal’s presence created this upheaval.

e) Many animals make alarm calls when they see a predator.

( Use As soon as/No Sooner……………than construction)

As soon as many animals see a predator,they make alarm calls or 

No Sooner do many animals see a predator than they make alarm calls.

f) The langur is most reliable when it comes to finding clues about the presence of the apex predators in the jungle.  (Change the degree)

P.D. :  No other animal is as reliable as the Langur when it comes to finding clues about the presence of the apex predators in the jungle

C.D. :  The Langur is more reliable than any other animals when it comes to finding clues about the presence of the apex predators in the jungle.

g) I barely walked around 15 metres and stopped.  (Make a simple sentence)

walking around 15 metres I stopped.

h) But the big cat was not visible.  (Make it Affirmative)

But the big cat was invisible.

i) As I moved forward on the trail to Pitezari,the fading alarm calls were still heard in the background.  (Use As soon as/No Sooner……than)

As Soon as I moved forward on the trail to pitezari,the fading alarm calls were still heard in the background.

No Sooner did I move forward on the trail to pitezari than the fading alarm calls were still heard in the background.

j) I could tell instinctively that the Leopard had moved away.  (Use be able to)

I was able to tell instinctively that the leopard had moved way.

A6. Vocabualry : (02)

Find out words from the extract which mean:

a) Putting down your feet while walking = treading

b) Sudden change = upheaval

c) An animal that kills or eats animals = predator

d) Not easy to catch = elusive.

 

Activities prepared by

TUSHAR JAISINHA BAGWE.

K J SOMAIYA COLLEGE OF SCIENCE AND COMMERCE VIDYAVIHAR EAST MUMBAI 77

Mobile 9820928141

E Mail ID tushar@ Somaiya.edu

Big Data - Big insights 4

 Extract No. 04                     [Lines, “Advertising……mankind”] 

Read the first activity, read the extract and do all the activities that follow. 

A1.Web :                                                                                                                (02) 

Complete  

 

 

 

6.Advertising : 

Advertisers are one of the biggest players in Big Data. Be it Facebook, Google, Twitter or any other online giant, all keep a track of the user behavior and transactions. These internet giants provide great deal of data about people to the advertisers so that they can run targeted campaigns. Take Facebook, for example, here you can target people based on buying intent, website visits, interests, job roles, demographics and what not. All this data is collected by Facebook algorithms using Big Data analysis techniques. The same goes for Google, when you target people based on clicks you will get different results and when you create a campaign for leads then you will get different results. All this is made possible using Big Data. 

7.Entertainment and Media : 

In the field of entertainment and media, Big Data focuses on targeting people with the right content at the right time. Based on your past views and your behavior online you will be shown different recommendations. This technique is popularly used by Netflix and YouTube to increase engagement and drive more revenues. Now, even television broadcasters are looking to segment their viewer’s database and show different advertisements and shows accordingly. This will allow better revenue from ads and will provide a more engaging user experience. 

8.Education Industry : 

Big Data has inundated the education industry. It has transformed it in leaps and bounds. Now we have information about the students, their study patterns, and we can now prepare customized and dynamic learning programs according to the need of an individual student. Every student’s comprehension level is different. The course material can now be designed catering to different requirements of the students. Big Data makes it convenient to understand their choices, their difficulties, information regarding various courses and their specialties; we also have an access to the results. From the results we can gauge the progress of the students, understand his strengths and weaknesses. This will also help in guiding the student regarding the best career for him based on his mental make-up and abilities depth study of all this would definitely give new insights into the education industry and help in improving the operational effectiveness and working of educational institutes. This would in general, enhance progress of all students. Big Data has provided a solution to one of the biggest pitfalls in the education industry that is one size- fits- all. We have innumerable uses of Big Data. It is helpful in scientific researches, understanding geographical phenomena, helping in the smooth working of the government machinery etc. It is a genie in our hands. It lies in our hands to make the optimum use of it for the benefit of mankind. 

A2.Web :                                                                                                                   (02)

Complete the web by writing down ways how people can be targeted. 

                                    

A2.Describe :                                                                                                                (02)

Write down the techniques used by media people to attract and engage viewers. 

In the field of entertainment and media, Big Data focuses on targeting people with the right content at the right time. Based on your past views and your behavior online you will be shown different recommendations. This technique is popularly used by Netflix and YouTube to increase engagement and drive more revenues. 

A3.Give reasons :                                                                                                         (02) 

One-size-fits all is the biggest pitfalls in the Education Industry ………… 

Every student’s comprehension level is different. The course material can be designed according to the IQ of the student. From the results we can have analysis and evaluation of students. We can surely frame syllabus, curriculum as per the likes, dislikes and understanding of our students. 

A4.Personal Response :                                                                                            (02) 

Do you think Netflix and YouTube surpassed the traditional entertaining medium like Television ? 

Justify your answer with suitable examples. 

A5.Language study :                                                                                                (02) 

a)Advertisers are one of the biggest players in Big Data. 

(Change the degree)

 

P.D  : Very few players in Big Data are as big as Advertisers 

C.D :  Advertisers are bigger than many other/most other players in Big Data. 

b)When you target people based on clicks, you will get different results. 

(Frame a conditional sentence) Or ( Rewrite using,” If…..not”) 

If you target people based on clicks, you will get different results. 

If you do not target people based on clicks, you will not get different results. 

b)When you create a campaign for leads then you will get different results. 

(Frame a conditional sentence) 

If you create a campaign for leads, you will get different results. 

c)This technique is popularly used by Netflix and You Tube to increase engagement and drive more revenues. 

(Begin the sentence with,” Netflix and You Tube………..”) 

Netflix and You Tube popularly use this technique to increase engagement and drive more revenues. 

A6.Vocabulary :                                                                                                           (02) 

Find out words from the extract which mean the following. 

a)Covered over a large area = Inundated 

b)To measure/to guess = gauge 

c)Drawbacks = pitfalls 

d)A spirit with magical powers = genie 

Activities prepared by

TUSHAR JAISINHA BAGWE

K J SOMAIYA COLLEGE OF SCIENCE AND COMMERCE VIDYAVIHAR EAST MUMBAI 77

Mobile : 9820928141

E Mail ID tushar@somaiya.edu