Big Data - Big insights 4

 Extract No. 04                     [Lines, “Advertising……mankind”] 

Read the first activity, read the extract and do all the activities that follow. 

A1.Web :                                                                                                                (02) 

Complete  

 

 

 

6.Advertising : 

Advertisers are one of the biggest players in Big Data. Be it Facebook, Google, Twitter or any other online giant, all keep a track of the user behavior and transactions. These internet giants provide great deal of data about people to the advertisers so that they can run targeted campaigns. Take Facebook, for example, here you can target people based on buying intent, website visits, interests, job roles, demographics and what not. All this data is collected by Facebook algorithms using Big Data analysis techniques. The same goes for Google, when you target people based on clicks you will get different results and when you create a campaign for leads then you will get different results. All this is made possible using Big Data. 

7.Entertainment and Media : 

In the field of entertainment and media, Big Data focuses on targeting people with the right content at the right time. Based on your past views and your behavior online you will be shown different recommendations. This technique is popularly used by Netflix and YouTube to increase engagement and drive more revenues. Now, even television broadcasters are looking to segment their viewer’s database and show different advertisements and shows accordingly. This will allow better revenue from ads and will provide a more engaging user experience. 

8.Education Industry : 

Big Data has inundated the education industry. It has transformed it in leaps and bounds. Now we have information about the students, their study patterns, and we can now prepare customized and dynamic learning programs according to the need of an individual student. Every student’s comprehension level is different. The course material can now be designed catering to different requirements of the students. Big Data makes it convenient to understand their choices, their difficulties, information regarding various courses and their specialties; we also have an access to the results. From the results we can gauge the progress of the students, understand his strengths and weaknesses. This will also help in guiding the student regarding the best career for him based on his mental make-up and abilities depth study of all this would definitely give new insights into the education industry and help in improving the operational effectiveness and working of educational institutes. This would in general, enhance progress of all students. Big Data has provided a solution to one of the biggest pitfalls in the education industry that is one size- fits- all. We have innumerable uses of Big Data. It is helpful in scientific researches, understanding geographical phenomena, helping in the smooth working of the government machinery etc. It is a genie in our hands. It lies in our hands to make the optimum use of it for the benefit of mankind. 

A2.Web :                                                                                                                   (02)

Complete the web by writing down ways how people can be targeted. 

                                    

A2.Describe :                                                                                                                (02)

Write down the techniques used by media people to attract and engage viewers. 

In the field of entertainment and media, Big Data focuses on targeting people with the right content at the right time. Based on your past views and your behavior online you will be shown different recommendations. This technique is popularly used by Netflix and YouTube to increase engagement and drive more revenues. 

A3.Give reasons :                                                                                                         (02) 

One-size-fits all is the biggest pitfalls in the Education Industry ………… 

Every student’s comprehension level is different. The course material can be designed according to the IQ of the student. From the results we can have analysis and evaluation of students. We can surely frame syllabus, curriculum as per the likes, dislikes and understanding of our students. 

A4.Personal Response :                                                                                            (02) 

Do you think Netflix and YouTube surpassed the traditional entertaining medium like Television ? 

Justify your answer with suitable examples. 

A5.Language study :                                                                                                (02) 

a)Advertisers are one of the biggest players in Big Data. 

(Change the degree)

 

P.D  : Very few players in Big Data are as big as Advertisers 

C.D :  Advertisers are bigger than many other/most other players in Big Data. 

b)When you target people based on clicks, you will get different results. 

(Frame a conditional sentence) Or ( Rewrite using,” If…..not”) 

If you target people based on clicks, you will get different results. 

If you do not target people based on clicks, you will not get different results. 

b)When you create a campaign for leads then you will get different results. 

(Frame a conditional sentence) 

If you create a campaign for leads, you will get different results. 

c)This technique is popularly used by Netflix and You Tube to increase engagement and drive more revenues. 

(Begin the sentence with,” Netflix and You Tube………..”) 

Netflix and You Tube popularly use this technique to increase engagement and drive more revenues. 

A6.Vocabulary :                                                                                                           (02) 

Find out words from the extract which mean the following. 

a)Covered over a large area = Inundated 

b)To measure/to guess = gauge 

c)Drawbacks = pitfalls 

d)A spirit with magical powers = genie 

Activities prepared by

TUSHAR JAISINHA BAGWE

K J SOMAIYA COLLEGE OF SCIENCE AND COMMERCE VIDYAVIHAR EAST MUMBAI 77

Mobile : 9820928141

E Mail ID tushar@somaiya.edu