Big Data - Big Insights 1

 Unit 1.4  Big Data - Big Insights 

Extract No. 01 Page No. 36 [LINES, “There is a………..what matters”] 

Read the first activity, read the extract and do all the activities that follow. 

A1.Web :                                                  (02) 

Complete the web by writing down the changes that have taken place in the life Style of people. 

 

       

*Answers: *food habits*, *health care*, 

*travelling*,*scientific pursuits*

There is a revolution in the life style of people which has been affected by Big Data. Our food habits, our health care, our travelling, our scientific pursuits, you name it and everything has changed 360 degrees. The massive data available with us can really work wonders. Friends, do you know what happens when we like a post on Facebook or share a post on What App, visit any website, make online purchases, or watch videos? Yes, whatever activity we do online is recorded,monitored and analysed. So a huge amount of data is collected. Let me give you an idea of how huge the data might be. Big Data can be petabytes or Exabyte’s of data consisting of billions to trillions of records of millions of people- all from different sources, for example web, sales, customer contact center, social media, mobile data and so on. The data available to industries and companies is enormously increasing in volume, variation, velocity, veracity and value. Such a Big Data is easy to obtain but so massive that it challenges the current computing technologies and hence Big Data analytics is used to give insights that were previously incomprehensible. Big Data analytics is the complex process of examining large and varied data sets or Big Data to uncover information- such as hidden patterns, unknown correlations, market trends and customer preferences. With such a huge data available with the industries they can have innumerable advantages hence all the industries are trying to reap the maximum benefit from it. Many industries have advanced by miles from their competitors. It’s not the amount of data that is important but what the organizations do with the data is what matters. 

A2. Discuss:                                            (02) 

Discuss how big data is increasing volume, variation, velocity, veracity and value. 

The massive data available with us can really work wonders. Friends. When we like a post on Facebook or share a post on What Sapp, visit any website, make online purchases, or watch videos whatever activity we do online is recorded, monitored and analysed. Huge amount of data is collected Big Data can be petabytes or Exabyte’s of data consisting of billions to trillions of records of millions of people- all from different sources, for example web, sales, customer contact centre, social media, mobile data and so on.  

A3. Give Reasons :                                 (02) 

All the industries are trying to reap maximum benefit from collecting data. 

Big Data analytics is used to give insights that were previously incomprehensible. Big Data analytics is the complex process of examining large and varied data sets or Big Data to uncover information- such as hidden patterns, unknown correlations, market trends and customer preferences. With such a huge data available with the industries they can have innumerable advantages hence all the industries are trying to reap the maximum benefit from it. 

A4. Personal Response :                      (02) 

When you are asked for personal details on social media, what precautions will you 

take ?

A5.Language study :                             (02) 

1)There is a revolution in the life style of people. 

(Frame a Rhetorical Question) 

Isn’t there a revolution in the life style of people? 

2)All the industries are trying to reap the maximum benefit from it. 

(Rewrite the sentence using Present Perfect Continuous Tense) 

All the industries have been trying to reap the maximum benefit from it. 

A6 Vocabulary :                                                                                                        (02) 

Find out words from the extract which mean. 

a) Change =.       Revolution            

b) Enormous =.     Huge 

b) Impossible to understand = incomprehensible

d)observed =  monitored